Earned Media – ‘The Appleton (Wis.) Post-Crescent’

This story in the “Appleton Post-Crescent” is another example of how creating the ability to generate localized press releases resulted in more media coverage across the country, raising the company’s brand equity. Increased brand equity almost always positively impacts sales. … Continue reading

Earned Media – ‘Australian Ageing Agenda’

This story in the trade publication “Australian Ageing Agenda” (this is the correct spelling) in Sydney, Australia, was achieved prior to the completion of our media relations database project. At the time, we reached out to media individually. We researched … Continue reading

Earned Media – ‘Herning Folkeblad,’ Denmark

This story in “Herning Folkeblad” in Herning, Denmark, was achieved prior to the completion of our media relations database project. At the time, we reached out to media individually. We researched the media markets in each of about 50 countries … Continue reading

Earned Media – ‘Birmingham Business Journal’

This coverage in “Birmingham Business Journal” was one result of the culmination of our six-month media relations database project. We researched the media markets in each of about 50 countries to determine what approach would be best to take – … Continue reading

Earned Media – ‘Buffalo Business First,’ ‘Buffalo Law Journal’

This story in “Buffalo Business First,” which was also repurposed by the editors for use in “Buffalo Law Journal,” was one result of the culmination of our six-month media relations database project. We researched the media markets in each of … Continue reading

Earned Media – ‘Jacksonville Business Journal’

This story in “Jacksonville Business Journal” was one result of the culmination of our six-month media relations database project. We researched the media markets in each of about 50 countries to determine what approach would be best to take – … Continue reading

Earned Media – ‘Rancho Santa Fe Review’

This story in the “Rancho Santa Fe Review” is another example of how creating the ability to generate localized press releases resulted in more media coverage across the country, raising the company’s brand equity. Increased brand equity almost always positively … Continue reading

Earned Media – ‘Des Moines Register’

This story in “The Des Moines Register” coverage was one result of the culmination of our six-month media relations database project. We researched the media markets in each of about 50 countries to determine what approach would be best to … Continue reading

Earned Media: ‘Handelsblatt’ in Germany

“Handelsblatt” is a leading German daily business newspaper, published in Düsseldorf. It has a circulation of 124,600 daily copies. We developed a relationship with the editorial staff and provided localized content on an exclusive basis, which they repurposed for imprints … Continue reading

Earned Media – ‘Australian Financial Review’

“Australian Financial Review” is a leading business and finance newspaper in Australia, with a circulation of 227,000.  We developed a relationship with the editorial staff and provided localized content on an exclusive basis. Click here to view a PDF of … Continue reading