Click Here to Download Full PDF of Case Study Or click below to view the presentation Advertisements
AUGUSTA, GA – A video produced by Augusta University for the College of Education has won a Council for Advancement and Support of Education (CASE) Award of Excellence. The project was the first-ever marketing video created for the College of Education. Watch … Continue reading
AUGUSTA, GA. – When marketing a children’s camp, it’s important for parents to understand the experience their children will have during the time they entrust them to us. Parents want to feel good about the place their child spends 30 … Continue reading
People respect someone who is very good at their job. But they love someone they find to be authentic. In the stiff competition for students, people want to be inspired. Dr. Zach Kelehear distinct personality lends well to a form … Continue reading
AUGUSTA, GA – A video produced by Augusta University for the College of Education has won a Communicator Award of Excellence. The project was the first-ever marketing video created for the College of Education. Watch the video now. The … Continue reading
Worked closely with the associate dean of the college of education to determine research-based talking points and a strategy for getting coverage for this event in “The Augusta Chronicle.” The Columbia County New-Times is part of the “Chronicle,” the daily … Continue reading
This promotional video was designed to market initial teacher preparation programs at Augusta University.
Worked closely with the dean of the college of education to determine research-based talking points and a strategy for getting coverage in “The Augusta Chronicle.” The “Chronicle” is the daily newspaper of Augusta, Ga., with a daily circulation of 55,444 and a … Continue reading
Reached out to magazine representing the most powerful neighborhood in the city (sort of D.C.’s Georgetown neighborhood for Augusta) for an introduction of the new dean to entrenched local tastemakers with deep, generational ties to the community.
Worked diligently to establish relationships with area media, and to familiarize members of the media with special topics on which College of Education faculty could speak and add value to the reporting they offered their readers, listeners, and viewers. The … Continue reading