Earned Media – ‘Herning Folkeblad,’ Denmark

Herning FolkbladThis story in “Herning Folkeblad” in Herning, Denmark, was achieved prior to the completion of our media relations database project. At the time, we reached out to media individually. We researched the media markets in each of about 50 countries to determine what approach would be best to take – localized, regional, national, trade, etc. Then we matched desired markets with those in which we had a listed lawyer, and reached out to area media for coverage.

“Herning Folkeblad” is a regional daily newspaper published in Herning, Denmark. They have a circulation of about 20,000. Click here to view a PDF of their coverage (in Danish).

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