Earned Media – ‘Australian Ageing Agenda’

Australian Ageing AgendaThis story in the trade publication “Australian Ageing Agenda” (this is the correct spelling) in Sydney, Australia, was achieved prior to the completion of our media relations database project. At the time, we reached out to media individually. We researched the media markets in each of about 50 countries to determine what approach would be best to take – localized, regional, national, trade, etc. Then we matched desired markets with those in which we had a listed lawyer, and reached out to area media for coverage.

This story in “Australian Ageing Agenda” is another example of how creating the ability to generate targeted press releases resulted in more media coverage across the country, raising the company’s brand equity. Increased brand equity almost always positively impacts sales.

“Australian Ageing Agenda” is a bi-monthly magazine and website that is the leading publication and online service in Australia’s aged care sector. They have a circulation of about 5,000 aged care industry executives. Click here to view a PDF of their coverage.


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