Earned Media – ‘The Appleton (Wis.) Post-Crescent’

This story in the “Appleton Post-Crescent” is another example of how creating the ability to generate localized press releases resulted in more media coverage across the country, raising the company’s brand equity. Increased brand equity almost always positively impacts sales. …

Earned Media – ‘Herning Folkeblad,’ Denmark

This story in “Herning Folkeblad” in Herning, Denmark, was achieved prior to the completion of our media relations database project. At the time, we reached out to media individually. We researched the media markets in each of about 50 countries …

Earned Media – ‘Des Moines Register’

This story in “The Des Moines Register” coverage was one result of the culmination of our six-month media relations database project. We researched the media markets in each of about 50 countries to determine what approach would be best to …