Earned Media – ‘The Appleton (Wis.) Post-Crescent’

This story in the “Appleton Post-Crescent” is another example of how creating the ability to generate localized press releases resulted in more media coverage across the country, raising the company’s brand equity. Increased brand equity almost always positively impacts sales. …

Earned Media – ‘Herning Folkeblad,’ Denmark

This story in “Herning Folkeblad” in Herning, Denmark, was achieved prior to the completion of our media relations database project. At the time, we reached out to media individually. We researched the media markets in each of about 50 countries …

Earned Media – ‘Birmingham Business Journal’

This coverage in “Birmingham Business Journal” was one result of the culmination of our six-month media relations database project. We researched the media markets in each of about 50 countries to determine what approach would be best to take – …

Earned Media – ‘Buffalo Business First,’ ‘Buffalo Law Journal’

This story in “Buffalo Business First,” which was also repurposed by the editors for use in “Buffalo Law Journal,” was one result of the culmination of our six-month media relations database project. We researched the media markets in each of …

Earned Media – ‘Jacksonville Business Journal’

This story in “Jacksonville Business Journal” was one result of the culmination of our six-month media relations database project. We researched the media markets in each of about 50 countries to determine what approach would be best to take – …

Earned Media – ‘Rancho Santa Fe Review’

This story in the “Rancho Santa Fe Review” is another example of how creating the ability to generate localized press releases resulted in more media coverage across the country, raising the company’s brand equity. Increased brand equity almost always positively …

Earned Media – ‘Des Moines Register’

This story in “The Des Moines Register” coverage was one result of the culmination of our six-month media relations database project. We researched the media markets in each of about 50 countries to determine what approach would be best to …

Marketing Materials – Nominations

Determined need for marketing materials at Best Lawyers. Worked with team and contract designer to develop easy-to-read informative materials and infographics to communicate complicated processes with concision and accuracy.  

Marketing Materials – Annual Timeline

Determined need for marketing materials at Best Lawyers. Worked with team and contract designer to develop easy-to-read informative materials and infographics to communicate complicated processes with concision and accuracy.