Earned Media – ‘The Appleton (Wis.) Post-Crescent’

This story in the “Appleton Post-Crescent” is another example of how creating the ability to generate localized press releases resulted in more media coverage across the country, raising the company’s brand equity. Increased brand equity almost always positively impacts sales. … Continue reading

Earned Media – ‘Australian Ageing Agenda’

This story in the trade publication “Australian Ageing Agenda” (this is the correct spelling) in Sydney, Australia, was achieved prior to the completion of our media relations database project. At the time, we reached out to media individually. We researched … Continue reading